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What is Rakuten?
Rakuten is a popular shopping app that gives you money back for shopping. It’s also known as Rakuten Ichiba. It was founded in 1997 by Hiroshi Mikitani and is headquartered in Tokyo, Japan. The company is well-known for its loyalty program, which allows customers to earn points for every purchase they make on the platform.
How Rakuten works
Rakuten operates as a marketplace, meaning that it allows businesses to sell their products to consumers. The platform has over 150 million members worldwide, making it an excellent platform for businesses to reach a wide audience. To start selling on Rakuten, businesses need to set up a seller account and create product listings.
There are two types of seller accounts on Rakuten: individual seller accounts and professional seller accounts. Individual seller accounts are suitable for businesses that want to sell a limited number of products. These accounts are free to set up and require no monthly fees. Professional seller accounts, on the other hand, are designed for businesses that want to sell large volumes of products. These accounts come with a monthly fee, but they offer additional features such as inventory management, automated pricing, and reporting.
Once businesses have set up their seller accounts, they can start creating product listings. Product listings include product information, such as the product name, description, price, and images. Businesses can also use Rakuten’s tools to manage their inventory, pricing, and orders. When a customer purchases a product on Rakuten, the business is responsible for shipping the product to the customer.
How businesses can use Rakuten
There are several benefits to using Rakuten as a sales platform. Here are some of the ways that businesses can use Rakuten to their advantage:
- Reach a wider audience
One of the biggest benefits of using Rakuten is that it allows businesses to reach a wider audience. Rakuten has over 150 million members worldwide, which means that businesses can reach customers in multiple countries. This can be especially beneficial for businesses that want to expand their customer base or enter new markets.
- Increase sales
Using Rakuten can also help businesses increase their sales. The platform offers tools and features that can help businesses optimize their listings, such as keyword research and product data management. Additionally, Rakuten’s loyalty program can help incentivize customers to make repeat purchases from the same business.
- Improve brand visibility
Another benefit of using Rakuten is that it can help improve brand visibility. Businesses that sell on Rakuten can leverage the platform’s marketing tools, such as sponsored products and paid search ads, to increase their visibility. Additionally, Rakuten’s customer base can help spread the word about a business through word-of-mouth marketing.
- Streamline operations
Using Rakuten can also help businesses streamline their operations. The platform offers tools that can help businesses manage their inventory, pricing, and orders. This can help businesses save time and reduce errors.
- Increase profitability
Finally, using Rakuten can help businesses increase their profitability. The platform charges a commission fee for each sale that a business makes, but businesses can still make a profit by optimizing their listings and leveraging Rakuten’s marketing tools. Additionally, Rakuten’s loyalty program can help incentivize customers to make larger purchases, which can increase a business’s average order value.
Overall, Rakuten is an great platform for businesses that want to sell their products online. The my offer a wide range of tools and features that can help businesses reach a wider audience, increase sales, improve their brand visibility, streamline their operations, and increase their profitability. If your business is looking to expand its online sales strategy, Rakuten may be worth considering.